
Somewhere along the way, coffee became a performance. We traded the soul of the drink for the precision of the process. Strip away the noise and return to the truth: the drink exists for you, not your pride.
Drink coffee for coffee's sake
Gear doesn't matter - good gear can't be a crutch for bad coffee
We all started with Instant coffee too — don't look down upon them
Coffee is subjective, don't feel bad if someone can't taste the 'bergamot'
We're building a space for people who care deeply about the coffee in front of them, but don't take themselves too seriously while brewing it